|Attract Your Most Profitable Target Audience|
Zero In On the Right Target Audience - Your Most Profitable Prospects
A crucial part of marketing is making sure that your message is being seen and heard by the people most likely to purchase your product -- your target audience. By targeting your message, you're more likely to maximize the return on your marketing dollar.
Target Audience and Segmentation
Hey...don't say "everybody is" your target audience. There are probably certain groups of people, or market segments, that are more likely than others to want your product. It's important to identify such segments, whether you're doing consumer, retail or business-to-business marketing, so that you can focus your marketing efforts and dollars on those likely to generate a profitable return.Demographics describe the profile of a particular market segment. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of traits have an impact on buying behavior, both have an impact on how you should package, price and communicate your product to your key segments.
Examples of demographic and psychographic attributes include:
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